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Megan Crump

Senior Director, Client Experience at Goodway Group

Megan Crump has extensive experience in digital media and marketing, spanning over two decades. Megan has worked with various companies and clients, including Goodway Group, where they are currently serving as the Senior Director of Client Experience. Prior to that, they held the role of Associate Director at Goodway Group.

Megan has also worked as a Digital Media and Marketing Consultant for various ad agencies and direct clients. Megan has managed and executed paid search, paid social, and display media campaigns for clients in the higher education and quick service restaurant industries in the Midwest.

Before joining Goodway Group, Megan worked as a Digital Media and Marketing Consultant for Oasis Financial. Megan was responsible for managing a $4 million annual online media budget and overseeing digital media buying, planning, and management. Megan played a key role in optimizing and managing the company's performance goals and achieving effective results.

Additionally, Megan worked as a Digital Media and Marketing Consultant at SapientRazorfish, where they filled in for the Associate Media Director during their maternity leave. Megan provided planning, optimization, and reporting guidance for clients with lead generation focused objectives.

Prior to that, Megan was a Digital Media and Marketing Consultant at JMH Consulting, Inc., where they provided services for higher education consultancy and managed the client relationship for Western Michigan University.

Megan's career also includes a partnership role at mc2 marketing, inc., a boutique firm specializing in digital marketing strategy and media services. Megan played a crucial role in developing plans and campaigns for clients like redbox, The Field Museum, and Western International University.

Megan began their career as a Marketing Consultant, working with various clients for their traditional and digital marketing needs. Megan also served as the Brand Manager at Apex Fitness and as an Account Director at a pool design firm in San Francisco.

Furthermore, Megan has experience as an Account Director at marchFirst/SBI (formerly USWeb CKS/Whitman Hart/Four Points Digital) and as an Associate Media Director at Four Points Digital. Megan was involved in launching and managing online media programs for reputable brands such as Sears, Allstate, Encyclopedia Britannica, and 3Com.

Megan's early career included a role as the Director of Media and Analytic Services at Giant Step - a division of Leo Burnett.

Throughout their career, Megan has demonstrated strong expertise in digital media, marketing strategy, campaign management, optimization, and reporting.

Megan Crump has a Bachelor of Science degree in Journalism from Indiana University Bloomington. Megan also has a minor in French from the Institute of European Studies in Paris, France. Megan Crump attended St. Viator High School.

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