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Christa Murphy is a seasoned professional in digital marketing and advertising with extensive experience across various roles and organizations. Currently serving as a Senior Strategic Insights Analyst at Goodway Group since August 2016, Christa has held multiple positions including Research Analyst and Digital Media Strategist. Prior to this, Christa worked at Athens Banner-Herald and OnlineAthens.com as an Advertising Account Executive, where duties included digital marketing campaigns and advanced online targeting. Previous experience also includes a Marketing Field Coordinator role at Elite Marketing Group, Web Developer and Design at stakkeddesigns, LLC, and Advertising Manager at Georgia College and State University’s The Colonnade. Christa holds a Digital Marketing Certificate from The George Washington University School of Business and a B.A. in Mass Communication with a focus on Advertising and Marketing from Georgia College & State University.