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Cheryl Tay is an experienced marketing professional with a strong background in account management and brand activation across various industries. Currently serving as Group Account Director at GOODSTUPH since May 2022, Cheryl previously held the position of Global Brand Activation Manager at Shell, where responsibilities included managing global campaigns and brand partnerships for the Fuels business unit. Cheryl's freelance roles have included Group Brand Director at 72andSunny and account management for notable brands such as Johnnie Walker and Adidas. With extensive experience at agencies such as BBH China and TBWA\Worldwide, Cheryl has successfully led initiatives for major clients including Ferrero Rocher and Singapore Tourism Board. Cheryl holds a Bachelor's degree in Mass Communications from Queensland University of Technology and a Diploma in Mass Communications from Ngee Ann Polytechnic.