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Braden Sweet is an experienced marketing and strategy professional currently serving as the Chief Marketing Officer at Goodpath and the Founder of Altaena, a performance marketing and strategy consulting firm. Braden has previously held significant roles at Wayfair, where responsibilities included overseeing marketing channels for the Birch Lane brand and leading retention marketing efforts in European markets, achieving substantial revenue growth and audience engagement. Prior experience also includes strategic consulting positions at Liberty Mutual Insurance and Lochridge & Company, alongside a foundational role as an Assistant Winemaker at Beckingham Wines. Braden holds multiple MBA degrees from Brown University and IE Business School, as well as a Bachelor of Arts in International Relations from Dartmouth College.