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Ryan Vanni is a seasoned entrepreneur with extensive experience in founding and leading multiple successful companies. Currently serving as Founder and CEO of Goodness since January 2001, Ryan Vanni transitioned the organization from its original identity as Bukwild, focusing on user-first digital commerce for top-tier brands. In addition, Ryan co-founded Pretty Great in November 2021, specializing in instant coffee. Previously, Ryan was a co-founder of Wonderful Union, which was acquired by William Morris Endeavor in 2018, Queue Ticketing, acquired by Eventbrite in 2016, and PlumRiver Technologies, acquired by PlumRiver in 2015. With a robust history of startup success, Ryan Vanni has demonstrated a strong entrepreneurial drive despite the absence of formal educational credentials.