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Helen Tieu is an accomplished brand manager with extensive experience in marketing across various industries. Currently serving as the Brand Manager for CSR Sugar at Goodman Fielder since April 2022, Helen previously held brand management roles at Edgewell Personal Care overseeing Hawaiian Tropic and Wet Ones, and also worked as an assistant brand manager for Banana Boat. Helen began their career in marketing with roles at Sony and Optus, progressing to media planning and buying at Mindshare and DWA, managing campaigns for notable clients including IBM and American Express. Helen holds a Bachelor of Business degree with majors in Marketing and Management from the University of Technology Sydney.