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Lucy Chadwick is an experienced marketing professional with a diverse background in brand management and marketing leadership across various industries. Currently serving as Senior Brand Manager for Goodman Fielder, Lucy previously held key positions including Head of Marketing at ShopBack and Senior Trade Marketing Manager for Afterpay, where responsibilities included building the Trade Marketing desk and developing innovative marketing technologies. Significant achievements include leading private label marketing at IGA Supermarkets, resulting in substantial business growth, and driving marketing strategies for major brands like Foxtel and Woolworths. Lucy's educational background encompasses a psychology certificate from the University of Derby and digital marketing credentials from the Digital Marketing Institute.