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Cassandra Martinez has been working in the communications field since 2008. Cassandra began their career as a Social Media Specialist and Community Manager at Dogeared Jewels & Gifts in 2008. In 2010, they joined Evite as an Associate Marketing Manager, where they managed social media coordinators and influencer marketing coordinators. Cassandra was later promoted to Marketing & Communications Manager and then Senior Manager, Marketing & Communications, where they drove strategic efforts across all corporate communications, public relations, influencer marketing, and social media. In 2021, Cassandra began working as a Communications Consultant and, most recently, as a Communications Lead at Goodcover.

Cassandra Martinez attended Oral Roberts University from 2003 to 2007, where they earned a Bachelor of Science in Mass Media Communication with a focus on Public Relations/Advertising.