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Gunnar Lovelace is the founder and CEO of Good Money, a financial technology company. Gunnar was previously the CEO of Thrive Market, a social enterprise that sells healthy, sustainable, and affordable food and household products online. Prior to that, Lovelace served as the Chief Executive Officer of Love Heals Jewelry, a bohemian lifestyle company based in Ojai, California. Gunnar has also co-founded Cognition, a natural language processing search engine that was acquired by Nuance in 2013, and Ego X Studios, a Flash motion graphics company that was acquired by Visionarie in 2001.

Gunnar Lovelace studied multimedia studies at the University of California, Santa Cruz before transferring to Besant Hill School.

Some individuals on their team include Kari Tarr - Director of Technical Operations, Debbie Liu - Head of Design, and Katiyana Kittay - Head of Community.