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Lauren Hoyt-Williams joined Good Life Companies in March 2023 as Vice President, Marketing and Communication. She graduated from the University of Florida with Bachelor of Science degrees in both Advertising and Journalism. Lauren brings over 20 years of experience and is responsible for the strategy and execution of activities across brand, PR, marketing, and employee and advisor communication. She most recently served as head of PR at LPL Financial, where she directed the firm’s external narrative and led the strategy and execution of media and industry engagement to grow brand value for the Fortune 500 company.