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Michelle Etherton possesses 25 years of technology and marketing expertise, currently serving as a Senior Content Marketing Manager at Nitro, Inc. since May 2022. Previously, Michelle held the position of Head of Marketing Content & Communications at The Partner Marketing Group, where the focus was on assisting B2B technology clients in translating complex topics into actionable business value. Other roles include Microsoft Dynamics CRM Solutions Specialist at Encore Business Solutions, Owner and Marketing Consultant at The Word Zone LLC, Creative Director/Senior Writer at Nurture Marketing, and Marketing & IT Manager at Enpro Technologies. Throughout the career, Michelle has demonstrated a commitment to driving demand, engagement, and conversions for software publishers and technology companies.