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Jorhan Cruz is a Senior Associate in Insights & Analytics at Golin, focusing on social listening and data analysis for major clients like McDonald’s, Allstate, and NAPA. Experience includes managing and optimizing social media campaigns, influencer vetting, and database management. Previously, Jorhan served as a Media Analyst at Net Conversion, where responsibilities included advertising budget management and KPI reporting. A background in data analysis was further developed as a Junior Data Analyst at Code and Theory, working with Amazon Ads and Chase Sapphire. Jorhan also completed an internship at Thinkful, enhancing skills in SQL and Python. Early roles include a Business Office Specialist at CarMax and a Laboratory Assistant at AdventHealth, with a focus on data entry and analysis. Jorhan is currently pursuing an Associate of Arts and Sciences degree in Business/Corporate Communications at Valencia College.