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Lucie Salat is an accomplished professional with extensive experience in brand strategy and digital marketing. Currently serving as Vice President of Global Brand at Goldman Sachs since July 2024, Lucie previously held significant roles at Accenture as Global Strategy & Content and at WTechnologies Group as Co-Investor. Lucie's career at GE Capital spanned over a decade, where responsibilities included Global Digital - EMEA, Head of Brand & Digital, and roles in Brand & Advertising. Earlier experience includes an Account Manager position at GREY Worldwide. Lucie holds an MBA in Strategic Management & Marketing from the Institute Universitaire Kurt Bosch and completed a short-course at the University of the Arts London.