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Natalia Serna Jaramillo is the Founder & CEO of Goldfish, a leading influencer marketing agency in Latinoamerica. She also founded Galilea, a company focused on helping brands establish a presence in the metaverse. With a background in sales management at Google and brand operations marketing at Procter & Gamble, Natalia brings a wealth of experience in strategy, leadership, and business development. Her education includes a B.B.A from Universidad de Los Andes, an MBA from Universidad Francisco de Vitoria, and specializations in Marketing and Project Management. Additionally, she completed the Entrepreneurship Acceleration Program at Wharton Executive Education.