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Alex Valley is an accomplished entrepreneur with extensive experience in various sectors, particularly in the cannabis and beverage industries. As the President and Owner of Gold Spectrum since September 2022, Alex oversees a facility in Johnson City, TN, producing nearly 500 SKUs. In December 2023, Alex founded Un Momento Mezcal, focusing on high-quality mezcal. Additionally, Alex is the Founder and CEO of UNITY, established in February 2018, which specializes in CBD beverages and energy drinks. Previous roles include Co-Founder of VYBES, Director of Marketing at Amogam, LLC, and CMO/Co-Founder of Long Range Contracting, LLC. Alex's entrepreneurial journey began with Co-Founding Bison Auto Works, a car dealership acquired for its commitment to quality. Academic achievements include a Bachelor's degree in Management Information Systems from Valley City State University and education at North Dakota State University and Hazen High School.