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Aditya Rao currently serves as the Associate Director of Digital Marketing at IndiGo, having transitioned into this role in April 2023. Prior experience includes over 13 years at HDFC Limited, where Aditya held multiple positions, ultimately reaching Assistant General Manager of Digital Marketing. Aditya excelled in strategizing and executing marketing campaigns across social media platforms, developing innovative chatbot ecosystems, and driving significant lead generation through personalized customer journeys. Accomplishments include winning Abby Awards for best digital innovation and executing campaigns recognized by Google as success stories. Aditya holds a Post Graduate Certificate in Market Research and Data Analytics from MICA, an MBA in Marketing from IILM, and a Bachelor of Commerce from Delhi University.