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Siri Hetta is the Founder and CEO of H&A Marketing, a position held since January 2024. Prior experience includes serving as a Content Creator for Vitamin Well, where content for NOCCO Finland was developed from October 2022 to July 2023. Siri also worked as a Salesperson at Intersport Finland Oy from August 2019 to June 2021. Currently, Siri is pursuing education at the University of Vaasa, expected to complete studies in 2026, and is a graduate of Maunulan yhteiskoulu ja Helsingin matematiikkalukio, having completed upper secondary education in June 2019.