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Joanna Buganik is an accomplished professional with extensive experience in communications, marketing, and research within the gaming and publishing industries. Currently serving as a Senior Partner at Try Evidence since July 2024, Joanna leads Game User Research and qualitative studies. As a Customer Behaviour Researcher and Moderator Tools & Frameworks at GOG since August 2018, Joanna also held roles such as Global Communications Manager and Country Lead for Poland. Prior experience includes positions in marketing, PR, and publishing at Event Horizon, Crunching Koalas, and QLOC S.A., where Joanna managed communications, strategic planning, and event management. Joanna's earlier roles involved senior marketing management at CDP.PL and administrative support at Wardynski & Partners. Educational credentials include a Master of Arts in Musicology from the University of Warsaw, a postgraduate degree in Investor Relations from SGH Warsaw School of Economics, and a First Time Manager certification from ICAN Institute.