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Soraya Alexander is the Chief Operating Officer at GoFundMe and President of Classy, a social enterprise that creates world-class online fundraising software for nonprofits. Prior to being named President, Soraya was the COO of Classy, building system and processes for the teams responsible for customer engagement, retention, growth, and success, in addition to driving awareness and interest of the Classy platform. Previously, Soraya led customer retention and engagement, direct marketing, and omnichannel experience for DICK’S Sporting Goods, and also spent time on the Consumer Marketing Strategy team at Time Inc. Soraya sits on the Board of Directors at Urban Surf for Kids, a nonprofit that provides surf therapy for foster and adoptive youth who have experienced complex trauma. She has a BA from University of California, Berkeley and an MBA from Harvard Business School.