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Simon Cederholm is an experienced entrepreneur and business leader currently serving as the CEO of Gofido, an insuretech company that aims to innovate insurance solutions. In addition to this role, Simon is the Managing Director of ProServe Scandinavia, which connects businesses with top specialists in PR, communication, and marketing. As a co-founder and business partner at Salesbutler, Simon focuses on digitalizing sales departments to enhance reach and engagement. Simon founded Siem C AB, supporting companies in sales development and investment, and has held various leadership roles, including Business Partner at Informind and Managing Director at FinanceForce Scandinavia. Earlier experiences include positions at Elwiking and Sjöstaden Bil, complemented by educational qualifications in business administration from Jönköping International Business School and The Hong Kong Polytechnic University.