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Bowell Cheng is an experienced market research professional with a strong background in intelligence management and analysis. Currently serving as the Market Research Director at GoerTek Inc. since July 2015, Bowell Cheng specializes in market research and analysis for virtual reality, augmented reality, and smart home products. Prior to this role, Bowell Cheng held the position of Senior Intelligence Manager at Haier Group Corporate R&D Center from November 2012 to July 2015, focusing on competitive intelligence in appliance technology. Bowell Cheng also worked as the Intelligence & Information Manager at GREE Electric Appliances, Inc. of Zhuhai from July 2008 to October 2012, where responsibilities included market and technology analysis for the small household appliances sector. Bowell Cheng holds a Master's degree in Intelligence Science from Xiangtan University and a Bachelor's degree in Library Science from Northwest University.