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Prachi Chopda is a seasoned professional in consumer marketing insights with significant experience across leading market research firms. Currently serving as a Senior Executive in Consumer Marketing Insights at Godrej Consumer Products Limited since July 2023, Prachi has previously contributed to NielsenIQ as a Senior Research Executive, providing valuable analysis and insights to guide client strategies across a portfolio of 12 countries. Earlier roles include Senior Research Manager and Associate Research Manager at Kantar, focusing on brand performance tracking, consumer insights, and strategic marketing solutions. Prachi holds a Bachelor of Engineering in Electronics from Shah And Anchor Kutchhi Engineering College and an MBA from K J Somaiya Institute of Management.