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Jaana Hyrkäs

Head of Customers at GoByBike

Jaana Hyrkäs has a diverse work experience spanning over several industries. Jaana currently works at GoByBike työsuhdepyörät as the Head of Customers, where they have been since January 2023. Previously, they served as the Growth Manager from August to December 2022 and as the Customer Manager | Team Lead from December 2021 to August 2022.

Prior to their current role, Jaana worked at Suomen Voimisteluliitto - Finnish Gymnastics Federation as an Account Manager from January to December 2021. Jaana also held the position of a Project Manager from June 2018 to December 2020, where they helped member clubs develop and become more competitive. Additionally, they worked as a Project Worker for Gymnaestrada from March to June 2018, where they organized the action park for a major gymnastics event.

Jaana's career also includes experience at Leidenschaft Oy as a Sales Manager from August to December 2017, where they focused on new business sales and supported the chief business officer in marketing and business development. At Uramuuntaja Oy, they served as a Business Manager from June 2016 to August 2017 and played a crucial role in building the service portfolio and creating business concepts.

Before that, Jaana worked at Saranen as a Project Manager for Recruitment Programs from April 2014 to August 2016, responsible for organizing and executing recruitment programs. At Barona, they started as a Junior HR Consultant from April 2013 to March 2014, where they were involved in recruitment, staffing, employee leasing, and employee management.

Jaana's earlier experiences include working as a Payroll Assistant at the City of Vaasa in 2012 and as a Billing Assistant at ALD Automotive in 2010. Jaana also had a position at SATS ELIXIA as a Marketing and Child Care professional in 2008-2009.

Jaana Hyrkäs obtained their Bachelor's degree in High School Diploma from Martinlaakso high school in 2008. Jaana then pursued a Master of Science in Economics and Business Administration with a specialization in Human Resource Management at the University of Vaasa from 2009 to 2014. In 2014, they obtained a certification in PAPI™ Personality Assessment from Cubiks. In 2018, Jaana Hyrkäs completed a Specialist Vocational Qualification in Product Development from Rastor-instituutti.

Jaana further expanded their knowledge in the field of sport management by attending a training program called 'Lead Like A Woman – training program' offered by the Finnish Olympic Committee from 2019 to 2020. In the same period, they also pursued a course in Sport Management from the Summer University of Tampere / University of Eastern Finland.

Additionally, Jaana Hyrkäs holds a certification in cut-e Personality Assessment from the cut-e Group, although the specific details regarding when and where they obtained this certification are unavailable.

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