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Maxim M. is an accomplished leader in product management and digital transformation with extensive experience in the retail technology sector. Currently serving as Vice President of Product Management - Lifecycle Pricing at Digital Wave Technology, Maxim M. focuses on redefining product pricing strategies to enhance profitability and market competitiveness. Previously, Maxim M. held roles such as CEO & Founder of GoalProfit, where the world's first low-code retail optimization platform was developed, and CEO of Ailet, driving digital transformation in the CPG and retail industries. Prior experience includes leadership positions at IBM, where Maxim M. facilitated growth in customer success and business development across various regions in Europe. Maxim M. holds an MBA from the Moscow School of Management SKOLKOVO and a Master's degree in Public Management from Peoples’ Friendship University of Russia.