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Joel Castañón Nieto is a seasoned professional with extensive experience in the financial services and consulting sectors. Currently serving as Co-Founder of ³Ò´Ç4¾±³Ù® since June 2014 and as Partner/Advisor at VIVE Beneficios since January 2024, Joel also operates as an independent consultant since February 2012. Prior roles include Corporate COO at Grupo Financiero Interacciones from April 2011 to January 2012, and Senior Director at Banamex from May 1992 to March 2011, where a variety of leadership positions were held across operations and risk management. Joel's early career featured roles at Price Waterhouse Management Consultants, Comisión Federal de Electricidad, and Banco del Centro. Educational qualifications include a Master's degree in Executive Management from IPADE and a Diploma in Bank Operations and Technology from Vanderbilt University. An engineering background in Computer Systems was obtained from Instituto Tecnológico de San Luis.