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Darren Lancaster has an extensive work experience in the eCommerce and digital marketing industries. Darren began their career in 1995 as Director of Product Development at Rooftop Communications. Darren was then promoted to Director of Product Creation at Nokia Enterprise Solutions in 1999, where they led the integration of the Rooftop team into Nokia's culture, communication methods, and processes. Darren then moved on to become Senior Manager of Business Development in Nokia Enterprise Solutions in 2000, and then Director of Business Development in the same company in 2001. In 2006, they co-founded The Groupery, an online community organization, communication and fundraising platform for groups. In 2010, they co-founded GroupVine, inventors of Community Email and Interactive Email. Darren then moved on to become Partner and Head of LT Ventures at LTV Digital in 2018, and CEO and Co-Founder of GO Fitness, Inc. in 2019, where they help active people reach their peak by minimizing fatigue and threat of injury.

Darren Lancaster holds a Bachelor's degree in Computer Engineering from the University of the Pacific.