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Lisa Larter has a wealth of experience in business strategy, digital marketing, and entrepreneurship. Lisa is the CEO and Founder of the Lisa Larter Group, a consulting firm that helps clients develop effective marketing strategies to increase visibility, generate leads, and drive sales. In addition to providing consulting and advisory services, Lisa's company offers implementation services such as social media and content management, book marketing campaigns, and website design. Prior to starting their own business, Lisa worked as a Regional Manager at TELUS and served as the Owner/Authorized TELUS Dealer at Parlez Wireless Inc. During their time at Suzy Shier, they held various roles including Store Manager, Systems, and Loss Prevention Trainer, and Operations Manager, consistently impacting sales and demonstrating strong leadership skills. Most recently, Lisa has become the CEO and Founder of Go Daxxi.

Lisa Larter attended Haliburton Highlands Secondary School from 1983 to 1988. During their time there, they did not pursue any specific degree or field of study, referring to their educational experience as the "School of Hard Knocks!".