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Raechell Thuot is an accomplished executive with extensive experience in strategic leadership, brand management, and innovation. As the President of GO Advisors, LLC since May 2020, Raechell leverages Design-To-Value theory to drive growth and innovation for businesses. In addition, Raechell serves as the CEO and Founder of Thyme Collective, focusing on creating emotional connections between brands and consumers through comprehensive strategies. Raechell's prior roles include Vice President of Global Strategy & Planning at GMR Marketing, where a consumer-centric approach was established, and various marketing positions at SC Johnson, where innovations in brand management produced significant business results. Raechell holds an MBA in International Business from Marquette University and a Bachelor's Degree in Mechanical Engineering from the University of Wisconsin-Madison, complemented by a Certificate of Management from the University of Wisconsin-Milwaukee.