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Lili Eva Bartha is the Chief Executive Officer of GENERA LABS, which focuses on digital clothing customization for virtual worlds and ecommerce since January 2020. Concurrently, Lili holds the position of Associate Lecturer in New Media, XR, and Digital Fashion at multiple institutions including University of the Arts London and Amsterdam AUAS, engaging students in advanced design and technology. Experience includes roles as a Guest Lecturer in Fashion Futures, Research Associate at Hogeschool van Amsterdam, and Artist in Residence, emphasizing immersive creative experience design and virtual reality. Previous freelance and internship roles in established fashion houses such as KTZ, Manish Arora Paris, and Mary Katrantzou highlight contributions to apparel design and development. Lili holds a Master¡¯s degree in Fashion/Apparel Design from the Royal College of Art and a Bachelor's degree in Fashion/Apparel Design from VIA University College, with a background in mathematics from the University of Szeged, Universit¨¤ degli Studi di Perugia, and the University of Bergen.