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Alexandra Goryachkina is an experienced Amazon Account Manager and PPC Specialist currently at GMY Consulting Group, managing over 80 SKUs within the Toys & Games category. Proficient in performance optimization across Amazon and Walmart platforms, Alexandra has developed comprehensive advertising strategies, conducted detailed analyses on campaign performance, and created engaging promotions. Previous roles include managing 100+ SKUs at Arteza and optimizing campaigns for ALDICO LLC, showcasing expertise in keyword research, listings optimization, and competitor analysis. Alexandra holds a Bachelor's degree in Business Administration from the School of Business and Management of Technology of Belarusian State University and has attended ISM University of Management and Economics.