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Alex Heyes has extensive experience in the gun retail industry, currently serving as the Beretta Gallery Gunroom Manager at GMK Ltd since November 2015, where responsibilities include driving sales growth and developing the gunroom team. Previously, Alex held positions as Deputy Gunroom Manager and Sales Associate at Beretta Gallery, specializing in the sale of premium grade Beretta shotguns and engaging with high-net-worth clients. Early career experience includes a role as Sales Assistant at ESSEX GUN LIMITED, and foundational education was completed at St Joseph's College in Ipswich.