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Sofía Wins has a varied work experience in different companies. Starting in 2018, they worked as an Animadora at Animate eventos for a brief period in February. Later that year, they joined Mercado Libre as a Representante Ssr de Customer Experience and worked there until September 2021. In 2021, they joined Glu Company and has held multiple positions within the Strategy & Operations Account department, starting as a Jr Executive from December 2021 to November 2022, then promoted to an Account Executive from December 2022 to April 2023, and currently holding the position of Sr Executive in the same department since April 2023.

Sofía Wins completed their Licenciatura en Marketing degree at Universidad de la Empresa from 2017 to 2020. Prior to that, they attended FCEA - Facultad de Ciencias Económicas y de Administración from 2014 to 2016, but the degree obtained is not specified. In 2015, they also earned the degree of Analista en Marketing from Universidad de la Empresa. In terms of additional certifications, they obtained the Community Manager & Publicidad certification from Coderhouse in March 2021 and the Analista en Marketing certification from Universidad de la Empresa in March 2015. It is also mentioned that they attended workshops and events such as Building Marketers 2018, Flumarketing Uruguay 2017, and a neuromarketing workshop by MindMetriks - Expertos en Neuromarketing & Neurotecnología, but specific details regarding the obtained month and year are not provided for these certifications.