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William McMacken is an experienced entrepreneur with a strong foundation in business development and product strategy. As a co-founder of multiple companies, including Amped and Gloss Ventures since 2020, as well as Active Wow since 2016, McMacken has contributed significantly to the growth of these ventures. Additionally, McMacken founded Vitamin Bounty in 2017 and co-founded Shine Whitening between 2013 and 2017, showcasing a diverse background in both e-commerce and brick-and-mortar operations.