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Sara Farófia is a marketing and admissions executive currently working at Globeducate since April 2023, bringing extensive experience in sales and digital marketing within the education sector. Previously, Sara held various positions at Universidade Europeia from February 2018 to February 2023, including Sales Manager and International Development Manager, where the focus was on creating and executing strategies to attract international students. Challenges included recruiting during a pandemic and integrating multiple brands into a cohesive digital marketing strategy. Other roles include Senior Sales Supervisor at IPAM and Universidade Europeia, where Sara developed sales departments and digital marketing strategies. Sara's educational background includes a degree in Marketing & Advertising and a specialization in Digital Marketing & Strategy.