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Patty Aguirre is a seasoned professional in the field of data analytics and business intelligence, currently serving as the Senior Director and Head of Customer Data & Analytics at Globe Group since April 2016. In this role, Patty leads a team focused on delivering a comprehensive analytics approach aligned with business objectives and oversees the development of a strategic data roadmap for both Consumer and Enterprise analytics. Previous experience includes various roles at Smart Communications, Inc. from August 2011 to February 2016, where responsibilities ranged from managing Trade Analytics to generating subscriber insights through Consumer Analytics. Earlier career stages involved positions at Marketing Convergence, Inc. where Patty progressed from Junior Business Intelligence Developer to Business Intelligence Manager, specializing in data analysis and report generation. Patty holds a degree in Industrial Economics from the University of Asia and the Pacific.