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Rafidah Ruslan is a seasoned professional in account management and partnerships with extensive experience in various prominent companies. Currently serving as a Senior Account Executive at GWI since August 2022, Rafidah previously held the position of Partnerships Manager at TikTok from September 2021 to March 2022. Prior to that, a significant tenure at Twitter spanned from December 2014 to September 2021, where responsibilities included Client Account Manager, Sales Partner Manager, Account Coordinator, and Sales Automation Specialist. Rafidah's early career included a role as a Retail Assistant at CHANEL from March 2011 to November 2014. Educational qualifications include a Bachelor's Degree in Mass Communication/Media Studies with a focus on Journalism and Public Relations from the University of Newcastle (2012-2014) and a Diploma in Biotechnology from Singapore Polytechnic (2007-2010).