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Joe Offer is a seasoned professional with extensive experience in business development, particularly within the gaming and esports sectors. Currently serving as Strategic Account Director and previously as Sales Director at GWI since May 2017, Joe has consistently been the highest-performing New Business representative since 2018, excelling in revenue generation. Responsibilities include leveraging syndicated and bespoke research to assist gaming publishers in understanding their audience, informing media strategies, and enhancing marketing efforts. Prior to GWI, Joe held positions in several organizations, including CEB as a Business Development Specialist, where the focus was on supporting IT leaders, and co-owning Le Magasin, a bistro in Lewes. Joe's career began at Quantum Marketing, where initial successes in lead generation set the foundation for future achievements. Joe holds a BA Hons in Leisure Marketing from Bournemouth University and has a strong track record of exceeding targets in various roles.