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Cheryl Samm is a seasoned communications professional with extensive experience in brand management and social media strategy. Currently serving as Communications Manager and Social Media Manager for the GGN Label at GLOBALG.A.P. c/o FoodPLUS GmbH since October 2021, Cheryl previously worked as a Brand & Communications Analyst at the Laudes Foundation (formerly C&A Foundation) from January 2020 to September 2021 and as a Communications Analyst at C&A Foundation from May 2018 to January 2020. Prior roles include Wissenschaftliche Mitarbeiter at the Koordinierungstelle Wissenschaft und Öffentlichkeit bei der Universität zu Köln and Ramp Agent at Aviation Handling Services. Cheryl holds a Digital Marketing certificate from Columbia Business School and a Bachelor of Arts with Honours in Political Science and Development Studies from St. Francis Xavier University.