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Lars is an experienced global communications and business professional with over 20 years of expertise in growing, managing and defending leading brands’ reputation from an in-house and agency perspective.

He is the founder and Managing Director of PRecious Communications, an award-winning integrated, strategic communications consultancy headquartered in Singapore with operations across the Asia Pacific. Lars has provided strategic communications counsel to over 200 startups (including 15 unicorns), as well as enterprises, lifestyle brands and government agencies.