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Alda Pacetta is an accomplished Sales and Marketing Executive at Global Synthetics Pty Ltd, with tenure beginning in April 2009. Responsibilities include developing and implementing marketing campaigns, managing digital and social media strategies, business development, and event management. Previously, Alda served as a Business Development Manager at Sydney Expres Travel from 2002 to 2005, focusing on identifying new business opportunities, contract negotiations, supplier liaison, report production and analysis, and client relationship management. Alda holds a Bachelor of Arts in Business and Tourism Management from the University of Technology Sydney and completed education at Mercy College.