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Betty Mwangi is an experienced marketing professional and entrepreneur, currently serving as the Founder of White Swan Media Ltd since January 2016, where the focus is on supporting entrepreneurs with market penetration. Betty also works as a Marketing Specialist at Global Shop Solutions. Previously, Betty held the role of Marketing Communications Manager at Imperial Bank Limited, responsible for communication strategies and marketing activities for new product launches. Betty has experience as an Account Director at MCL Saatchi & Saatchi and Redsky, overseeing business acquisition and campaign deliverables for notable clients. Educational qualifications include a Bachelor's degree in Business Management from the University of Sunderland, a Diploma in Digital Marketing from Shaw Academy, and various marketing certifications.