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Lora Metzner brings more than 20 years of experience to her role where her responsibilities include cultivating new businesses and implementing high-impact public relations strategies for industry-leading companies and the visionary executives driving them. Fueled by intellectual curiosity, she understands GRC clients from the inside out, studying the competition, industry and stakeholder groups, current economic and political environments, and which consumer behaviors are defining new trends. Prior to joining GRC, Lora held executive-level positions at renowned agencies in Dallas including Springbok Cohn & Wolfe and GolinHarris, where her client roster included Verizon Wireless, Ericsson, Coors Brewing Company, and Target among others. Most recently, she was vice president in the technology practice at Ketchum Public Relations, where she led programs for Nokia, Nokia Siemens Networks, and IBM. Lora graduated from the University of Wisconsin-Whitewater with a bachelor’s degree in English and communications/public relations.