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Greg Albrecht is a seasoned executive with extensive experience in the wellness and media sectors. Since February 2000, Greg Albrecht has served as the Chief Executive Officer of Force Four Management Inc. In addition, Greg Albrecht co-founded The KUR in October 2020, which focuses on virtual wellness and human performance through technology and human connection. Greg Albrecht was also a co-founder of Global Media Properties Limited from September 2018 to May 2024 and was a founding partner at Brandlive from January 2006 to October 2010. Education includes a Bachelor of Arts in International Relations from The University of British Columbia, completed between 1988 and 1992.