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Carlos Santana is a seasoned marketing professional with extensive experience in digital marketing strategies. Currently serving as a Marketing Specialist at Global Fitness Inc since June 2022, Carlos manages comprehensive marketing initiatives including paid media campaigns, email marketing, SEO, and influencer partnerships, while overseeing website operations on the Shopify platform. Prior to this role, Carlos worked as a Service Marketing Supervisor at Huawei Consumer Business Group, focusing on digital strategies to enhance brand loyalty and consumer retention. Additionally, Carlos held positions as an English Language Counselor at Robert College and a Marketing Analyst at TROPIC FIRMA, demonstrating a diverse skill set in event planning, social media management, and data interpretation. Carlos holds a Bachelor's degree in Marketing and Advertising from Politécnico Grancolombiano and a Proficiency English certificate from EC English Language Centres.