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Armiche Melián González is currently working for Global Commerce Media GmbH as an SEO - Posicionamiento web and Home Property as a Marketing Assistant & Design. Previously, they worked for Massimo Dutti from 2002 to 2022 in various roles, including Store Director, Visual Merchandiser, Store Manager, Window Dresser, and Style Advisor. As Store Director, they were responsible for leading a team of 16-20 people and providing ongoing training and development. As Visual Merchandiser, they were responsible for managing 9 stores in the Canary Islands and providing international and national support for flagship store openings. Armiche also analyzed KPI's to ensure optimal product exposure and rotation, prepared and conceptualized spaces to elevate the brand image, and ensured the consistency and uniformity of the commercial space.

Armiche Melián González is currently pursuing a Máster en Marketing y Comunicación Digital at IMF Smart Education, which they began in 2022. Prior to this, they completed a Técnico Superior en Marketing y Publicidad at Monlau Formación Profesional from 2020 to 2022, where they studied Marketing.