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Charlotta Forslof is an accomplished Ecommerce Manager with extensive experience in optimizing key performance indicators and conducting analyses for sales forecasting. Currently at Glitter International AB since January 2022, Charlotta previously held similar roles at Honey Birdette from January 2016 to January 2022, where responsibilities included conversion rate optimization and demand planning support. Prior experience includes a Business Controller role at Strandbags Group, focusing on sales budgets, markdown management, and strategic planning, as well as an Assistant Business Controller position at Luxottica Group, where inventory management and stock allocation were key responsibilities. Earlier roles include Brand Specialist at Harrods and Allocator at Thomas Pink, supplemented by customer service experience at RCI. Academic qualifications include a BA (Hons) in Fashion Merchandise Management from the University of Westminster and coursework at Parsons School of Design.