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Federico Pérez Guzmán has extensive experience in marketing and communications, with a focus on demand generation and brand awareness. Federico has worked in various industries including technology, government, retail, and financial services across Mexico, US, and Latin American countries. Federico has a proven track record of driving sales growth, implementing successful marketing strategies, and managing large-scale projects. Federico's expertise includes market research, lead generation, digital marketing, and event management. Overall, Federico is a skilled professional with a strong background in marketing and communications.