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Sopheara Peoples is a seasoned professional with significant experience in oncology and digital data strategy, currently serving as Senior Director and Head of Oncology – Digital Data & Tech at GSK. Prior roles include Director of Commercial Analytics Capability and Strategy and Oncology Commercial Analytics Capability and Strategy Lead. Sopheara is also an Advisory Board Member for the Center for Business Analytics at Villanova University and part of the Omnichannel Orchestration Advisory Board at TGaS Advisors. Previously, Sopheara worked as a Manager of Statistical Methodology in the Advanced Analytics Division at IQVIA and as a Senior Marketing Analyst at Chase. Sopheara holds a BA in Finance and Economics from the Fox School of Business at Temple University and an MS in Applied Statistics from West Chester University of Pennsylvania.