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Roy Ben Arzi is an experienced digital marketing professional with a robust background in both B2B and B2C strategies. Currently serving as Vice President of CRM and Retention Marketing at GlassesUSA.com since August 2019, Roy has also been a self-employed Freelance Digital Marketing Consultant since 2016. Previously, Roy held the positions of Vice President of Marketing at Talkable App and SleepRate, where responsibilities included the development and execution of marketing strategies. Additional roles include Marketing Director at Global Marketing Company and DMG - DSNR Media Group, and Vice President of Marketing at Internovus, showcasing a track record of driving growth through effective marketing campaigns and budget management.