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Groovy Singh has a diverse work experience spanning several industries. Groovy currently serves as the Chief Executive Officer at Peak Visory Consulting since January 2022. Prior to this, they held the position of Chief Marketing Officer & Chief Strategy Officer at Pangea Global Technology Inc. from November 2021, where they contributed to the company's growth and focus on efficiency in LED lighting and smart wireless technology.

Before joining Pangea, Groovy was heavily involved in the cannabis industry, particularly at Glass House Brands Inc. Groovy co-founded the company and served as its Chief Marketing Officer, contributing to brand development, hardware sourcing, sales, and marketing. Groovy later became the CEO of Glass House Brands and played a pivotal role in utilizing the vertical infrastructure to bring various brands to market.

Earlier in their career, Groovy co-founded SC Investments LLC in 2012, where they served as the Managing Director. Groovy also held the position of Principal & Managing Director at Sierra Westlink Sdn Bhd, a property management and investment company in South East Asia, from 1996.

In addition to their roles in the cannabis and real estate industries, Groovy has also worked as a Brand and Business Strategy Consultant at Schique Skincare and as a Director at Genesis Commercial Capital. Groovy has also provided their expertise as a Business Strategy Consultant at One Roof Co Working and served as an Advisor and Board of Director at Sun Moon USA.

Throughout their career, Groovy has demonstrated their ability to navigate diverse industries and contribute to the growth and success of various companies.

Groovy Singh completed their High School education at St. John Institution from 1984 to 1995, where they focused on the field of Science and obtained a High School SPM degree. Following that, Singh pursued a Bachelor of Business Administration (B.B.A.) degree with a specialization in Business & Finance from Stamford College, which they completed between 1996 and 1998. To further enhance their professional skills and knowledge, Singh attended the Harvard Business School from 2011 to 2013, enrolling in the Executive Education program known as OPM 43.